An Amazon Seller ID, commonly referred to as a Merchant Token ID, is a unique identification number that contains a sequence of numbers and letters used to identify your Amazon account, to distinguish different sellers on the Seller Central platform.

Merchant Token ID carries considerable importance as an identification code tailor-made for Amazon Sellers. It plays a pivotal role in Amazon's ability to differentiate and acknowledge individual third-party sellers, affording them entry to Amazon's comprehensive Marketplace Web Service (MWS).

Recognizing the significance of your Amazon Merchant Token is essential for two primary reasons.

1. Product matching: The Merchant Token is like your special ID for sellers. It's used in different apps and tools to connect the products you sell with your seller account. This helps to make sure all your products are managed correctly.

2. Third-party integration: When you use other software or apps to track your sales or manage your account, they might need your Merchant Token. Giving them this ID lets them see and study your sales info. This helps you understand your sales better and make smarter choices.

How to find the Merchant Token ID?

Two methods are available to find your Merchant Token ID. 

1. From your Seller Central portal

2. From the Amazon product page

Method 1: On the Amazon Seller Central Portal 

Step 1: Log in to your Amazon Seller Central account

Step 2: Go to your Seller Central Account Settings.

Step 3: From the drop-down menu, select Account Info

Step 4: Click on the Business information section and select Merchant Token 

Step 5: Click on the Merchant Token number to view it.

Method 2: On the Amazon Product Page or Storefront 

Step 1: Go to your Amazon URL

Step 2: Go to one of your product listings, and click the link in the “sold by” Section.

Step 3: The Merchant ID appears in the Amazon URL as “&seller=[your ID]”.